Competitive set and type fonts are all key aspects in the first step of design thinking, so before I even opened illustrator I went to the drawing board and did planning. Once the essential aspects of my work has been planned out then I can move on to consider aspects of design. At the moment I am finding this hard, the limitations of only using text is hard for me but I am pushing forward and moving out of my comfort zone.
I just keep reminding myself, purpose, the puropose and qualities of the company should be expressed through my design and if I can sucessfully communicate that then I will ace this assignment. Here is hoping 🙂
Check out my mood boards (competitive sets) and my experimentation with text below. Will keep you guys up to date on critical advances and will post the final designs.