Website analysis: Information architecture

Okay so for the first project we are assigned into teams and told to choose a website to analyse, this analysis should be according to our text book which breaks the analysis into specific topics which consist of: Universal Usability, Information Architecture, Interface Design, Site structure, Interface templates and wire frames ,Typography and lastly Colour.


Our group analysed the website for the Manchester-based creative agency Creative Spark, which specialises in branding, digital works and motion. Some of the site’s functions are to display the company’s previous projects, provide contact information, give company updates and explain aspects of what the company does to potential clients.

We started by analysing the information architecture, by doing some research we compiled a list of elements that should be apparent on each ‘tier’ and measured our side according to its compliance with our template. We assesed the site based on the following template:

Tier 1
The first three levels of the website are as follows.
The first tier shows general navigation questions, such as:
Where am I?
Where can I go?
How will I get there?
How can I get back to where I once was?

Tier 2
The second tier shows purpose oriented questions, such as:
What do I know about this company (or person)?
How can I find out about a product or service?
How can I contact them?

Tier 3
The third tier shows topic or audience related questions, such as:
What is the company’s philosophy (ie. what is their operational process)?
Who has this company worked for?
Where can I find out about the members?
What are some of the non-revenue related projects that the company is involved in?
How do I apply for a job at this company?
How can I get there if I need to visit?

All in all the site scored really well in this area, as any tiers that diverged from the template was done for a reason that justified straying from our blueprint. We also did an analysis of the site according to our textbook which analyses how well it balances content, identity, navigation and timeliness, the results are below



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