Moving on from the notion at the audience being active and socially connected participants expressed by Jenkins in an earlier blog, we move to the idea of produsage ; the term coined by Axel Bruns explains the new hybrid form of simultaneous production and usage by the people former known as the ‘audience’. The main characteristics of this shift can be outlined as:
This constant interaction between users is a key aspect of Behance’s success, its facilities allowing users to share their templates enabling beta testers to give feedback and to allow for further development of the product, a sort of instant focus group. A tool creator Scott Belesky took advantage of when he shared the beta version of the android app version 2 months before its release date to be tested by users, a technique Behance hopes to employ for all future projects. While there is an array of software developers and app creators on this site that take advantage of this, one that stood out for me is Moe Saad’s Flybi IOS Application which is a mock up example the artist created for a client but through the success has seen ‘Flybi’ be accepted and currently in being in development.
Figure 1 -3: Flybi Development
Behance’s Pro Site now enables what they define as ‘Creative Portfolio Analytics’ , the analytics dashboard (Fig 4) show the audience participation with a users profiles not only on Behance but on LinkedIn, AdWeek.com and more than 20 other creative networks powered by Behance.
Fig 4: Analytics Dashboard
The ‘Domestic Data Streamers’ creative lab has taken this service to a whole new level , their work visually representing the voting process at the latest Behance portfolio review in Spain earlier this year. The work using peristaltic pumps to transfer the liquids that corresponded to the viewers selection through to the final jar which captured the liquid. The work an innovative way to view and consider the generally intangible thing that is data.
Salonnee, 2013, ‘Behind the Project: Voting System Behance Reviews’, accessed 13/04/2014, http://blog.behance.net/teamblog/behind-the-project-voting-system-behance-reviews
Mell, 2013, ‘Behance Android App – Calling all Beta Testers’, accessed 12/04/2014, http://blog.behance.net/teamblog/behance-android-app-calling-all-beta-testers
Jones, M 2012, ‘Distributed Logging – Managing 7 Production Apps across 200+ Servers with Gearma’, accessed 12/04/2014, http://blog.behance.net/dev/distributed-logging-managing-7-production-apps-across-200-servers-with-gearman
Fig 4: Abduzeedo, 2011, ‘Appreciation Streams and Creative Portfolio Analytics on Behance’, accessed 13/04/2014, http://abduzeedo.com/appreciation-streams-and-creative-portfolio-analytics-behance
Fig 1- 3: Saad, M 2014, ‘Flybi IOS Application (Free)’, accessed 13/04/2014, https://www.behance.net/gallery/Flybi-IOS-Application-Free-PSD/15591279
Bruns, A 2007, ‘Produsage: Towards a Broader Framework for User-Led Content Creation’, in Proceedings Creativity & Cognition 6, Washington, DC
Jenkins, H 2006,“Worship at the altar of convergence”: A new paradigm forunderstanding media change. In H. Jenkins, Convergence culture: Where old and new media collide (pp 1-24). New York: New York University Press