Remix culture: Innovation, Creativity, or Stealing?

Historically copyright and patent laws were created to promote creativity and encouraged innovation (fig 1), however once profit making was realised the intention became financially-orientated, intellectuals became protective of their work and exhibited “loss aversion” (Ferguson, 2014) which is represented in scene from finding nemo, a stigma was created where individuals were fine with remixing and copying unless it’s was their own work.

wk 8 - 3 FIG 1

Remix breaks down the narcissistic indulgence, instead encouraging users to combine or edit existing materials to produce something new, a move towards a ‘caring is sharing society’ which “encourages the use of the old when creating the new” (Ferguson quoted in Blanda, 2014). In his documentary ‘Everything is a Remix’, Ferguson suggests that the basic element of creativity is to ‘copy, transform and combine’ (2014) thus everything is a remix; this engagement with content creation is the basis of Bruns’ ‘produsers’ which we discussed previously; as the audience now occupies a hybrid position (user + producer = produser) and actively engage in Bruns’ notion of a ‘distributed creativity ‘which he outlines it the” collaborative efforts to engage in creative, artistic masthups” (2010, p.4).

Remixing as Bruns suggest is an ongoing and never ending process of content development and redevelopment where audiences are continuously remixing and rewriting over what has come before (2010, p.7).Participants of remix culture has sought to highlight the inherent artistic and cultural value of works created in this process; with several produsage based networks such as Behance seeking to facilitate these artists’ contributions to innovation, through their hosting of remix events like the Adobe Logo Remix project (Fig 2).

WK 8 FIG 2

Behance also facilitates a sustainable distribution network for digital content created through produsage and remixing such as the new update which made the integration of ‘Soundcloud’ files into the platform possible(Fig 3).

WK8 - 2 FIG 3

Remixing allows us to take a step back and re-examine our world through works that challenges preconceived notion about subjects ranging from politics, ethics and artistic freedom, these text debating these topics through a synthesis of existing material to create meaning through artistic expression. Taking advantage of the possibilities of remixing and understanding this new youth literacy is one which can enlighten and produce notions that will inspire change, and produce views of the world which are unknown. Remix, is it really stealing or art judge for yourself.


Adobe, 2014, ‘Adobe Logo Remix’, Behance, accessed 26/04/2014,

Blanda, S 2014, ‘Talent is Persistence: What It Takes To Be an Independent Creative’, 99u, accessed 29/04/2014,

Bruns, A 2010, Distributed Creativity: Filesharing and Produsage, Peter Lang, New York , pp 1-12

Chipps, D 2013, ‘Superpunx’, Behance, accessed 28/04/2014,

Ferguson, K2012, ‘Embrace the remix’, TED, accessed 29/04/2014

Ferguson, K 2014, Everything is a remix, accessed 27/04/2014,


Fig1: screenshot from video from: Ferguson, K 2014, Everything is a remix, accessed 27/04/2014,
Fig 2: screenshot from : Adobe, 2014, ‘Adobe Logo Remix’, Behance, accessed 26/04/2014,
Fig 3: screenshot from : Chipps, D 2013, ‘Superpunx’, Behance, accessed 28/04/2014,


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